The Fractional R&D Function for Your
Go-to-Market Strategy
I’m Cleve Baron. I develop proprietary insights that power your GTM stack and give you a defensible, AI-proof market position.
The Problem I Solve
Your Market is Drowning in AI-Generated Noise
Most GTM efforts are downstream of generic ideas. AI has commoditized content, making it harder than ever to penetrate the noise and differentiate. Your competitors are getting louder, not clearer. This is the ‘Crisis of Signal’.
The Solution
I Provide Strategic Signal, Delivered in Two Ways.
Your Strategic Firepower
A continuous stream of proprietary insights to fuel your entire GTM stack: brand, demand, sales, and retention.
Your competitors drown in content. You shine with insight.
Your Strategic Breakthrough
Bespoke R&D projects built to unlock a specific commercial outcome a new narrative, a new market, or a new category.
You bring the commercial goal. I run the upstream R&D to help you unlock it.
My Capabilities
Previous GTM R&D Directions Include:
- Diagnosed "Initiative Debt" as a key fault line in strategy execution.
- Helped design a new operational methodology called “The Modern Operating Model".
- Conceptualized and positioned a neuroscience based, behavioral alternative to GLP-1 weight loss drugs.
I’m Cleve Baron. I’ve worked in R&D for GTM and thought leadership for over 6 years. I’ve worked across diverse industries including SaaS, consultancies, and health tech, targeting diverse stakeholders at the executive level.
Connect with Cleve